Willy Wonka trailer

Here's the trailer for Tim Burton's take on Charlie and the Chocolate Factory. I don't know if it's the song, or Johnny Depp's hair, or the glasses, but I'm really scared to go to sleep now.

Also, a brief thought: Isn't the tag "only in theaters" pretty useless by now? I think it's sort of assumed information if you're already watching a trailer or looking at a preview poster. Is Hollywood really that desperate to remind us that we need to take leave from our television sets to go see their fancy new talkies?